Shane Lother has some worthwhile ideas on how to fix the Apple TV. He says that “What Apple TV needs to be [is] the computer of the living room, which I don’t agree with. But, then he remarks, “The only way for Apple TV to become the one living room device to rule them all is to offer some sort of subscription based payment plan” for video.
Now we’re on to something As he notes, Apple already has much better online content than rival Netflix, the real problem is how to affordably get that content to viewers. I like his idea of adapting the Netflix rental model to Apple TV a lot.
Of course, what would really help the Apple TV the most would be if Apple would just start marketing the darn device. Ah well one lives in hope.
For more on Lother’s thoughts read An Open Letter To Steve Jobs — Fix Apple TV.