Mark Walsh of Online Media Daily reports that, “If analyst Laura Martin is right, Hulu is the demon seed that will wipe out the network television business as we know it. In a new report, the Soleil Securities analyst estimates that the online video hub will cost TV networks $920 per viewer in advertising if their audiences are cannibalized by Hulu. And she believes the bulk of viewing on Hulu is indeed taking eyeballs from TV. ”
To see why that could be bad, bad news for the TV networks, read TV Networks Should Be Afraid — Very Afraid — of Hulu.